Data Glossary
Master the language of audience intelligence.
ABM (Account-Based Marketing)
A strategic approach where marketing targets specific accounts as markets of one.
B2B Data
Information relating to other businesses, used for interactions and transactions between companies.
Firmographics
Descriptive attributes of firms that can be used to aggregate individual firms into meaningful market segments.
Technographics
Profiling target accounts based on their technology stack.
Intent Data
Behavioral signals that indicate a prospect is in the market to buy.