Targeting IT Leaders in the USA
Matched Audience strategies and creative best practices for reaching CIOs and CTOs.
LinkedIn Ads work exceptionally well in the US—if you stop treating them like Facebook ads. This playbook focuses on precision targeting and credibility-driven creatives.
1. Define “IT Leaders” Precisely
Avoid broad titles like “IT Professional.”
Recommended Target Roles
- CIO / CTO
- VP Engineering / Head of IT
- Director of Engineering
- IT Manager (mid-market only)
Company Filters
- Geography: USA
- Company size: 50–5,000 employees
- Industries: SaaS, Enterprise Software, IT Services, Fintech
2. Matched Audiences: Your Secret Weapon
1. Account Lists (ABM)
Upload 100–1,000 target companies. Layer with seniority + function.
2. Contact Lists
Existing leads, trial users, event attendees.
3. Website Retargeting
Visitors to pricing, use-case pages, or blog readers (high intent).
3. Creative Strategy That Builds Trust
US IT leaders don’t click hype. They click credibility.
- Problem Recognition: “Most IT leaders struggle with X once teams scale beyond Y.”
- Peer Validation: “How mid-market IT teams are solving {problem}”
- Outcome-Focused: “Reducing tool sprawl without slowing teams down”
4. Ad Copy Frameworks
Example 1: Authority-Led
Headline: How IT Teams Scale Without Chaos
Body: Growing IT teams often face visibility and coordination issues. See how modern teams are solving this with structured data-driven workflows.
CTA: Read Playbook
Example 2: ABM-Specific
Headline: Built for IT Leaders at Growing SaaS Companies
Body: If your IT team supports 100+ employees, this playbook breaks down how leaders manage scale, security, and efficiency.
CTA: Download Playbook
5. Budget & Optimization Strategy
- Starting Budget: $50–$100/day per audience
- Optimize For: CTR (target: 0.6–1%), Cost per click, Playbook downloads
- Rule: Pause ads that don’t perform within 5–7 days.
Key Principle
LinkedIn Ads win on clarity + credibility, not cleverness.
Get the Data for This Playbook
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